The Creative Priority – Putting Innovation to Work in Your Business
Jerry Hirshberg was recruited and subsequently hired to found Nissan Design International, Inc. (NDI). This book "weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority." I found the book to be a refreshing breather from the more typical process, proces, process books that are currently found on the market. No if you know me, you must know that I am a process man at heart, so don't go thinking that I have experianced a fundamental shift in perspective because of this book. However,...
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